Research
Human-centered research in spatial and intelligent systems
My research examines how people experience spatial and intelligent systems, combining mixed-reality and AR prototypes, controlled perception studies and participatory workshops. It was conducted primarily at UNIST’s Integration and Innovation Design Lab (IID Lab) under Prof. KwanMyung Kim.
Get the highlights.
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MSc, UNIST, February 2026. Graduating in Engineering Design, two years after joining the IID Lab.
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Thesis defended, December 2025. A framework for designing robots’ physical actions. A paper based on it is in review at ACM CHI 2027.
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IASDR 2025, Taipei. A full paper on robot actions, a pictorial on AI-generated video, and Don Norman at the poster session.
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Lemmy on show, 2025. Demos at CES 2025, where it won an Innovation Award, and at the Gwangju Design Biennale.
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Assessment of Multi-View Consistency in Automated Product Form Analysis
View detailsRead paper@inproceedings{sarfraz2026multiview, author = {Sarfraz, Danyal and Kim, KwanMyung}, title = {Assessment of Multi-View Consistency in Automated Product Form Analysis}, booktitle = {Proceedings of the KSDS 2026 International Conference}, organization = {Korean Society of Design Science}, year = {2026} } -
A Component-Based Approach for Developing Actions in Non-Humanoid Elderly Care Robots
View detailsRead paper@inproceedings{sarfraz2025component, author = {Sarfraz, Danyal and Ismatullaev, Ulugbek Vahobjon Ugli and Kim, KwanMyung}, title = {A Component-Based Approach for Developing Actions in Non-Humanoid Elderly Care Robots}, booktitle = {IASDR 2025: Design Next}, address = {Taipei, Taiwan}, publisher = {Design Research Society}, year = {2025}, doi = {10.21606/iasdr.2025.1139} } -
Synthetic Realities: Evaluating Human Ability to Distinguish AI-Generated Videos from Real Footage
View detailsRead paper@inproceedings{sarfraz2025synthetic, author = {Sarfraz, Danyal and Karim, Raja Mubashar and Kim, KwanMyung}, title = {Synthetic Realities: Evaluating Human Ability to Distinguish AI-Generated Videos from Real Footage}, booktitle = {IASDR 2025: Design Next}, address = {Taipei, Taiwan}, publisher = {Design Research Society}, year = {2025}, doi = {10.21606/iasdr.2025.1050} } -
Developing a Hierarchically Structured Action Catalogue for an Elderly Care Robot through Participatory Design
View detailsRead paper@inproceedings{sarfraz2025catalogue, author = {Sarfraz, Danyal and Ismatullaev, Ulugbek and Kim, KwanMyung}, title = {Developing a Hierarchically Structured Action Catalogue for an Elderly Care Robot through Participatory Design}, booktitle = {Proceedings of the KSDS 2025 International Conference}, organization = {Korean Society of Design Science}, pages = {166--167}, year = {2025} }
@mastersthesis{sarfraz2026framework,
author = {Sarfraz, Danyal},
title = {A Framework for Designing Contextually Appropriate Physical Actions in Non-Humanoid Robots},
school = {Ulsan National Institute of Science and Technology},
type = {{MSc} thesis},
year = {2026}
}Industry research projects
Funded projects at UNIST’s IID Lab with industry and government partners, since February 2024.
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2024 – 2026 · With Shinsung Delta Tech
An intelligent, customized care product-service system for older adults
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2025 – now · With Intensive and Korea University
Predicting and optimizing design–production conflict factors
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2024 – 2026 · With the Republic of Korea Army
Civil–military technology cooperation: force support system development
My part: backpack design, weight distribution and human ergonomics.
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2024 · With LG Electronics
Sensor modules that monitor upper-body angle and speed
Awarded individual project
First place, 3rd Korea Heritage Digital Contents Contest, XR category.
Personal projects
Three focused studies of established HCI problems.
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2025 · Pointing
Fitts’ law, three ways
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2025 · Interaction technique
Physics-based window snapping
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2025 · Perspective
Fish-tank VR with webcam head tracking
These projects needed tools that didn’t exist yet, so I built them. See the tools